Prodby Yu's Upcoming Album

The A&R work

We are proud to highlight our role in the A&R process for Prodby Yu’s forthcoming album. As one of the hottest and most sought-after producers in the Chinese hip-hop community—dubbed "The Metro Boomin' of China"—Yu has solidified his reputation with his innovative production style and genre-defying sounds. In this project, we played a key role in securing both domestic and international features and producers, helping to bring together a diverse range of talent to complement Yu’s visionary work. By refining song structures and guiding the creative direction, we ensured that the album would not only showcase his signature style but also push boundaries within the global music scene. This album promises to be a milestone in Yu's career, and we’re excited to be part of its journey.

Read more about Chinese artists are touring the world now, and it changes who you call, or see how BIG TMRW handles A&R.