Travy

Building the identity

We strategically built Travy’s social media presence by creating a distinctive brand identity for his Chinese fans that resonated with his music and persona. Our approach combined compelling content creation, audience engagement, and platform optimization to showcase Travy’s artistry and connect with his audience authentically. Collaborations with other key artists helped boost visibility, while strategic posting schedules ensured consistent engagement.

The collaboration

A key milestone in his growth was arranging a high-profile collaboration with 那奇沃夫, one of the most well-known rappers in China, and the renowned producer Prodby 玉. This track not only expanded Travy’s reach in the Chinese market but also solidified his position as a dynamic global talent.

Read more about Douyin makes you famous, Xiaohongshu makes fans trust you, or see how BIG TMRW handles social media management in China.